Four Most Important Types Of Tour Operators in Tourism Industry

Tour operators who deal and handle directly inbound foreign tourists, provide them various services on their arrival and departure such as transfer, accommodation, transportation, sightseeing, entertainment, currency, insurance services etc. acr known as inbound tour operators.

These tour operators formulate tour package individually or in collaboration with foreign tour operators. The packages may be marketed directly or by means of the intermediaries. In fact, inbound tour operators are the ‘image’ builders of a country as they convert all touristic resources of a nation into a sale-able commodity.
They also contribute valuable foreign exchange earnings to the economy of host country. Recognizing the vital role played in inbound tour operators in the healthy growth and promotion of tourism, every nation has extended several financial and non-financial incentives to these operators.

These categories of operators are specialized in promoting and designing multi-national tours especially foreign countries. The outbound tour operator sells a package tour to an individual or a group of people of his own country to another country or a number of countries for a specific pre-decided period.
The outbound tour operator arranges travel documents, transportation to a central point where the tour starts and contracts with inbound tour operators/ground operators to provide accommodation, transportation, local sightseeing and other services as needed throughout the tour. Generally, these operators work in liaison with the inbound tour operators/ground operators and offer services involving meeting inbound tour group at the airport, transferring the tour group from the airport to the arranged place of accommodation in town hotel, arranging/organizing local sightseeing that may be a single day or multi days tour of the home state, region or area. These may be in the form of business or leisure oriented tours.
Today, the domestic market has witnessed attractive growth rates as large players in the travel industry are aggressively entering and promoting this market. Leading tour operators usually focus on the international market where margins are higher but now, in addition, they are floating new packages to create a niche in this segment to tap the vast potential in the domestic market.

Even leading hotel chains are also receiving healthier response in this context. In the UK, USA, Japan, India, China and Hong Kong many tour operators are specialized in domestic
holiday packages. Generally, domestic tour operators operate within the boundary of home
country and cater the diverse needs of individual and group travellers. They promote tour packages both through their own outlets and other retail travel agents. In fact, they are contributing to the cause of national integration.
Ground operator is also referred to as, ‘reception operator’, ‘destination management companies’ and ‘handling agencies’ e.g. ground operators in the United States— ‘reception operator, ‘handling agencies’ in India and destination management companies in UK.
Ground operators are normally expected to provide ‘land arrangements’ at a particular destination. Thus, a ground operator who provides the services required by large tour companies where they do not have a local branch/office or are not dealing at the source with the principal suppliers such as hoteliers, transport operators, car rentals, entertainment organizations and so forth.
The reception operator secures, coordinates, supervises and handles accounts/payments of all services related to the tour in his region/area. His services are invaluable for an
efficient and successful operation of inclusive group as well as foreign
independent tours.
The travel industry is very young compared to other industries, globally. It did not really gain momentum until 1945. However, it has changed dramatically in just the past four
decades and there have been many drastic changes in the making of these fastest growing industry-deregulations of airlines in 1978,***** introduction of AMTRAK in 1974, information technology, globalization, changing public attitudes and so forth.
Many large scale travel agencies and tour operators have changed their product lines through merger, acquisition and franchise. In today’s volatile business environment, not only is the competition among travel agencies/tour operators intense but tourists have wide options of dealing directly with tourism product suppliers.
Tourists can now obtain his/her airline ticket, hotel booking, car rental and other services through computerized reservation system. Thereby, the success of travel agencies/tour operators is mostly determined by their ability to design package tours and operation’s service quality concept.
According to Sasser, Olsen and Wychoff, in order to design quality tour package, travel agencies/ tour operators must define the ‘service concept’ in terms of tangible features,